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Shayla Hufana — Portfolio

Creative Director 🧜🏽‍♀️ Expert in Visual, Experiential & Interactive Design | Elevating Brands with Award-Winning Visuals & Team Leadership

  • Brand / Experiential
  • UX / UI
  • Design for Good
  • Archives
  • About

Cognizant Classic Logo

Role: Senior Art Director and Graphic Designer

In late 2023, Cognizant became the new title sponsor for the Cognizant Classic (previously The Honda Classic), a professional golf tournament on the PGA Tour in south Florida.

I was was tapped into this project after the first conceptual logo design round. In 2 days, I sketched fresh ideas that were presented to the Cognizant CEO and PGA Tour brand team. A week following, a design was selected and produced on signage, digital displays, maps, brochures, merch and more.

Standing Against Asian Hate

Role: Art Director and Video Editor

During Asian American and Pacific Islander Heritage month, and every day, Cognizant stands with the Asian community. Their efforts to cultivate an inclusive work environment contributes to, and enhances, their collective success.

Whole Foods Market

Role: Graphic Designer, Production Designer and Project Manager

Whole Foods had designed two concepts for a full store roll-out and teamed up with my firm, M3 Creative, for recommendations, fabrication and production of all signage.

Nike Dunk Low — Zebra concept

Role: Illustrator and Shoe Designer

I’m a Captain who brings people together to play women’s or co-ed basketball in the Puget Sound Basketball League. I've had a passion for basketball, Nike sneakers and the Jordan brand since I was young (when we still had the Seattle Supersonics). Sometimes I sketch designs for Nike dunks / Air Jordan 1’s … I am a big fan of animal prints.

Dormans Coffee

Role: Graphic Designer

Dormans became Kenya’s first coffee roaster in 1950 and they wanted to evolve their identity. They had already started the design process and felt they needed an outside perspective. I worked with their team as the lead designer to deliver a new logo and signage to modernize their look and feel.

Cognizant Branding

Role: Senior Art Director and Lead Designer

Here are a few favorite brand projects that Cognizant took 6 Hermes Creative Awards for in 2022 (4 Platinums, 2 Golds). One of those platinum awards was for the Cognizant rebrand, which has an edgy, modern, sharp, clean and colorful style that I had the opportunity to be part of.

I joined the company in the middle of the rebrand as a Sr Art Director and worked on multiple brand collateral pieces such as letterheads, email, web and social templates. I also designed global event packages that included signage and booth graphics.

Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world.

Boeing Store Merchandise

Role: Senior Art Director and Graphic Designer

To build excitement and appeal to early-stage career professionals, the Boeing Store wanted a new line of merchandise featuring the innovative products and technologies built by Boeing Research & Technology (BR&T). As a team, we decided to focus on connecting for these three future innovations: Blended Wing Body (BWB), Hypersonic (HYP), and Truss Braced Wing (TBW).

McDonald’s Create Your Taste

Role: Graphic Designer

Our design team at CallisonRTKL was asked to develop a new sub-menu brand and environment called Create Your Taste (CYT) for McDonald’s custom-burger menu concept. CYT provides people a modern restaurant experience allowing customers to build their own burgers with more than 30 premium ingredients using innovative technology.

Boeing Research & Technology Expression

Role: Senior Art Director and Visual Designer

Those who don’t know—of whom there are many—would never guess the breadth of projects and successes that Boeing Research & Technology contributes to. To heighten awareness of those contributions, an identity expression focusing on the “Power of &”—the unbeatable combination of research and technology working hand in hand—was created.

Seattle Mariners

Role: Graphic and Production Designer

Before Safeco Field became T-Mobile Park, ‘The Pen’ was designed as part of the renovation and expansion of the outfield retail space. My firm M3 was part of the full remodel and helped to determine how to open up the space, create good flow, placement of stations, and food, bar, and store concepts.

787 Dreamliner Animation

Role: Illustrator, Graphic Designer and Video Animator

On July 23, 2019, Egypt Air took delivery of its fifth 787 Dreamliner. The new super-efficient jet was filled with biofuel for the 5,925 nautical mile flight from Seattle to Cairo—the longest 787 delivery flight using sustainable fuel. For this milestone, I had one workday to create a 10-second GIF with fun, simple, quick-read graphics animation for the Boeing Middle East team to share on Twitter.

Nordstrom Environmental Design

Role: Graphic Designer and Project Manager

I’ve had the opportunity to work with Nordstrom for six years on new retail brands, food and bar concepts in multiple locations including Seattle HQ and California. Projects include logo design, brand guidelines manuals, store signage, window displays, environmental interior and exterior design. Below are a few favorites.

Callison's University Outreach Campaign

Role: Lead Graphic Designer

This was a fun collaboration project I worked with a Callison designer and our marketing team. We were tasked to create a promotional graphics package which included an infographic, posters, backdrop banners, project playing cards, and a Seattle informational map to help Callison promote internship and career opportunities of its University Outreach program to potential candidates.

The Callison University Outreach Campaign was a winner and received the 2014 American Graphic Design Award by GD USA.

Cognizant Classic Logo

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Standing Against Asian Hate

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Whole Foods Market

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Nike Dunk Low — Zebra concept

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Dormans Coffee

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Cognizant Branding

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Boeing Store Merchandise

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McDonald’s Create Your Taste

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Boeing Research & Technology Expression

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Seattle Mariners

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787 Dreamliner Animation

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Nordstrom Environmental Design

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Callison's University Outreach Campaign

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