1st round merchandise concepts. Rather than using renders of these future innovations for all concepts, I took the illustrative route and drew clean and sophisticated line art of each product. This idea was selected by the business partner.
Each innovation was drawn at a specific angle, and a strong, bright color system was built to represent the strengths and special features of each aircraft. The top view and the color blue is used for the BWB to show off its distinct wing and body structures that are smoothly blended together in the sky, inspired by the manta ray and ocean. The top view facing to the right and the color red for the sleek HYP and its superfast transportation technology that can be used for commercial or military. The front view and the color green for the TBW with its ultra-efficient, low-drag wing concept with more sweep that uses less fuel making it better for our environment. Bold typography complements each product to showcase how Boeing continues to surprise the world as we help build the future.
1st round hoodie and tote concepts
1st round mug concepts
Final TBW mug. The final designs show the product highlighted in its corresponding color against black.
Final hoodie designs.
Final mug and cap designs.