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Shayla Hufana — Portfolio

Creative Director 🧜🏽‍♀️ Expert in Visual, Experiential & Interactive Design | Elevating Brands with Award-Winning Visuals & Team Leadership

  • Brand / Experiential
  • UX / UI
  • Design for Good
  • Archives
  • About

The Grove, Los Angeles, CA

As the lead environmental designer on the Nordstrom team at Callison, I was the person who rendered and applied the logo onto new storefronts and provided our architecture team with sign detail drawings.

For the Grove, I designed sophisticated line patterns with different transparencies using different frosted vinyls that were applied across the front doors and windows around the exterior.

Food and bar concept, Bar Verde, was introduced. I had designed the exterior and interior signage, menus, and interior collateral pieces during my time with M3 prior to the Grove remodel.


Fruititude, Tukwila, WA

This was the most colorful Nordstrom project I got to work on. The Nordstrom team provided us with a concept they had for the logo and environmental design. I worked with their director to finalize the logo and designed the signage and menu boards for display. The colors were a success as they span across the background bringing fun, bright and bold colors to the space. This cafe used to live on the 3rd floor of Nordstrom in the Westfield Shopping Center mall.


RAAM, San Jose, CA

I had the task of helping to design and finalize the RAAM logo. Once achieved, I designed a lit sign cabinet and selected the materials to be built with the space. It was pretty tricky, but turned out great.